Pro bono PR support for the AGI’s UK Mapping Festival Working Group.
PR strategy and support for AGI at UK Mapping Festival
We provided PR planning, content and on-site support to help generate interest and drive ticket sales.
• Advice on theming the day and devising the conference programme
• Drafting the call for papers which resulted in a series of high-quality presentations.
• Copywriting for promotional materials, including direct mail and eye-catching social media posts.
• Live reporting via social media which saw the AGI corporate account gain new followers, and attract retweets and engagement through comments and photos.
• On-site support.